Viral marketing techniques you can use right now

Viral Marketing Techniques You will Use Right Now for More Exposure

The viral video is an active dream of lots of IMers and individuals all over the world. Your site views can increase by the millions when something like that gets popular. The biggest problem with viral marketing is that it is basically unpredictable. It is pretty much impossible to determine what will strike the fancy of viewers and make them want to share it with the people they know. Internet buzz is quite real and when it happens to you it can be an amazing thing. That does not mean, however, that there are not some elements that can increase the viral qualities of your videos. Some techniques have proven to work effectively and consistently, if all other things considered equal and executed properly.

Hire people for a small task

There are so many people online who are happy to do small tasks for a price. This is something you can get to work to your advantage. Seriously, you are only restricted by your imagination. Smart marketers will hire these people to help showcase the videos they create in the social media portals. It isn’t really all that hard to figure out what’s taking place here. Lots of IMers use this quite effectively to add a small push to their new efforts. Online marketing blogs on sites like http://www.EasyWebLeads.com.au can help give you new ideas too.

Sponsor an online contest

A lot of people enjoy joining contests since it is in their nature to like winning a prize or a gift, to see where their luck leads them. Even before the web operated, people loved this idea. This has something to do with the nature of human beings: they find contests and the possibility of winning them to be amazingly exciting. It’s easy to create competitions of your own and put them up on your sites, your Facebook fan pages and essentially everywhere else. This also offers you the possibility to be as creative as you wish to be.

Some entrepreneurs use Facebook in underhanded ways to get fans to their posts. Often they normally use a contest to get someone to like their pages or even the updates to their statuses. This is often effective but you’ll have to doubt the loyalty of the people who enter those prize draws. Somebody is fanning you simply because they actually like your material. But if it is to basically join a sweepstakes, we are not sure about the lifetime value of that person. So you may want to think about that one before you use this strategy.

Free materials to give away

Giving away a product or service for free has always been a great way for you. As an example, you could have written an ebook full of completely useful information or maybe an incredibly useful computer program. The viral technique is to offer to other individuals for free, and then you permit them to sell it or give it away. This has been extremely powerful for building lists and getting exposure. The book or program really should have some viral aspects since it is only as effective as it is able to provide value to the recipients of it.

how to avoid costly marketing mistakes

How to Avoid Costly Marketing Mistakes

Let’s face it – no business sets out to purposely make marketing mistakes. But as we all know, things don’t always go to plan – and mistakes do happen, even to the best of us.

When it comes to advertising, one thing you can be sure of is this: you’ll make mistakes! So long as you’re wins are outperforming your losses though, and you’re learning from your mistakes, you’ll eventually do well. Fortunately there are some steps you can take to avoid unnecessary “failures”, which are covered below. It’s by no means an exhaustive list, but it should point you in the direction you need to be heading for a successful advertising campaign.

Negative impressions last

Every interaction your customer has with your business provides an opportunity to create an impression. From the person who answers the phone, to the person who delivers the product or service (and every person in-between) your team can help or hinder public perception.

Your staff need to be trained to treat the customer like royalty at every turn. The greatest ad in the world will produce $0 sales if the inbound sales team do not handle the caller with respect and appreciation.

Consider every tiny detail

Always check the details!According to Independent, there were more mobile devices in the world than people – back in 2014! When planning your sales funnels, you need to consider this fact so you can build your website landing pages, forms and popups etc to be mobile friendly.

You will also want to ask yourself how a mobile user’s needs may be different to those of a desktop user. If your viewer is on their phone for example, studies suggest their Google searches are going to contain more keywords than a desktop user. We’re not 100% sure why that’s the case (perhaps because they’re using voice input), but it’s certainly something consider when performing your keyword research.

Feedback is gold

You want to surround yourself with people you trust, who know your business and your industry, to share their thoughts with you about your advertising. Be careful not to play “decision by committee” however, because most people do not understand how advertising & marketing really works – the best answers will be coming from your customers.

For that reason you should seriously consider running split tests on your advertising, wherever possible. This will allow you to find out what your customers REALLY want to see, and what they REALLY respond to.

While this is harder offline, it’s very simple for your online marketing efforts with a plethora of tools available to set this up and track the results with minimal input or technical skill.

Open friendly feedback helps

Do not lose focus

Always remind yourself of why you’re in business, and what you’re trying to achieve. It’s too easy to get upset by less-than-stellar advertising results, and to let that distract your from the bigger picture.

Keep focused on what it is you really want to achieve. When you take a knock or receive negative feedback, respond objectively and not emotionally. Chances are that very same feedback will allow you to have your biggest business breakthrough!

Never fail to benefit from online advertising budget

Never Fail to Benefit from your Online Advertising Budget

Generating income on the internet is difficult. While it seems easy, most marketers fail to make their online advertising plans succeed. Even for those who managed to make a couple of sales, millions have walked away due to the fact that it is all they made. Internet marketing is a science which means it’s possible to experiment and learn why things are not working. Not knowing why a plan fails doesn’t mean the reasons cannot be discovered. Screening is the key to determining what is effective. Your success will depend on two crucial elements.

Whether  people have confidence in two things will decide your success or failure. These can be considered separately. But think about that, if your reader feels your product or service will work, what effect will that have? Internet users are incredibly skeptical of all advertising. This is because you can find a great deal of fake information online. Smashing through this barrier of mistrust is your most important challenge to surpass and succeed from it.

Your Integrity

Integrity will pay you many dividends in faithful customers. People are extremely shrewd whenever they hear claims that sound too good to be true. Therefore you have to be straight in your copy and messages. How are you able to convince people that you are showing the truth? Bogus testimonials have discredited even the truthful kinds. Without having them, you will not get far, but you need more.

A curious fact is that readers’ belief in their own talent will influence whether they trust you. Seriously, isn’t that an unusual idea? The reader could assume and actually believe you have a great product that will work. Nonetheless, they also need to feel they are able to have the same results. All testimonials are meaningless to a person who does not believe they have what it takes to be successful.

Your Message

The only technique you can possibly help your readers have some confidence and faith in themselves is through your message. Stimulating your readers to believe in themselves is essential to get them to accept your promises of results. They need to think they can be successful, even if they have never done so before. Low self-assurance undermines numerous people’s possibilities of success. Helping all of them believe in themselves will increase your chances of good results. A prospect must be persuaded that he or she should be able to get the benefits that you promise. This is the secret.

Preselling - a Marketing Strategy to Success

Preselling: An Essential Marketing Strategy for your Success

Anyone who is interested in making more money on the Internet, especially if they have an IM business, can use preselling to help them succeed. Definitely a bold and reaching statement, give us a minute to explain how this works. You can advance past most of your competitors when you use this approach intelligently. If you can lower your buyer resistance to what you’re selling, you will sell more. That’s how preselling works. This works great for people that hate to be sold – a great solution for this segment of the population.

Storytelling Rules

If you really want to get people’s attention, then you need to use a powerful technique – storytelling. Throughout the world, cultures from all different areas have told stories because they know how powerful they are. When you are trying to presell copy, this is how you should do it. You can do this in many different ways, but always make sure to not overuse it with everything you sell. You can write a little story that talks about a situation that involves the product you are promoting. Within the story itself, you should only reference the product indirectly, without using its name. You can have great conversions doing this, plus you can test to see what works best.

Rely on Free, Reliable and Accurate Info

Keep in mind that some free information is actually reliable and accurate. The task of finding it may prove to be the biggest problem. In most cases, you can find excellent PLR (private label rights) content on the Internet that is excellent to use. If you know someone who sells high quality PLR, then remember them and check them out. What you want to do is use this high quality PLR material and presell your products and services with it. It is important that you do not use this material exactly as you find it. You could be professionally blacklisted for doing this, especially if someone finds out. What you need to do is rewrite this content. This way, it will be your own content outright.

Establish Yourself as an Expert

Choosing important goals which are part of the pre-selling process, is something you should do. When choosing a particular niche, you need to establish yourself as an expert. This is very important! Regardless of your field of choice, with enough solid information (not superficial knowledge) you can establish yourself as an expert. This is easy to get done and just involves solid research into the niche or product you are working with. It is all about finding this information in a credible way – doing so will help you reap positive benefits. If you want people to take you seriously, don’t just deliver a sales message to sell. This will simply drive people away. You can use preselling marketing regardless of what you are marketing or promoting. If done correctly, it will help you sell more. That’s what it does.

You really need to know your market audience before you do this. It comes down to knowing your target audience, and the products you are selling. If you do, this will work very well. If you have good communication with your niche audience (and know them well!), your results should be phenomenal. For your presell to be effective, you must understand your target audience to find success.

facebook-adverts

Combining Street Posters with Facebook Advertising

IM business tools and approach are proven to bring success in whatever marketing or business campaign you are working on, however, this will all depend on the amount of skills, hard work and critical thinking (concept & ideas) you bring to the table.

Smart people get involved with street posters to drive offline traffic to their Facebook page or website, and you can analyze that very quickly and see what we are talking about. It is also a good thing to note that any person can go miles or rise above his dreams if he gets good feedback and works harder to improve his skills. You can definitely test your ideas and get more experienced opinions if you believe with confidence that you are doing everything right. Remember that all strategies and advertising methods are of different parts and you need to learn each part along with your complete business orientation.

So what you can do with that is be able to test, and you can do that powerfully if you have a complete grasp of what you are using.

If for no other reason than sheer volumes of traffic, Facebook advertising certainly has overwhelmed the web and the IM crowd. Thanks to the growing members, your chances of success with putting ads up on Facebook are growing day by day. You’ll be able to direct your ads to practically any market within their database of half a billion users.

You need all the edge you can get, and that is why we’re about to show you three proven strategies for results with Facebook advertising.

Plan Your Facebook Campaign With Street Posters in Mind

facebook-advertisingAlways ensure no matter what that you know what your ad campaigns are doing at all times. Your ads seem to have a shelf life with this platform, and it will do well and then begin tapering off. With this strategy, you’ll also need to consider how it will interact with your street posters.

Based on how they set-up their ad algorithm, you will see the costs for particular ads increase the longer they are live. In other words, as time goes by people start to become less responsive to your ad when they see it again and again. It’s very easy to notice, click throughs drop, but you have to be there to catch it happening fast. The best thing to do here is to change the ad copy or decide to stop that campaign right away and focus on to another. As soon as you get the hang of advertising on Facebook, you’ll notice that every ad brings response for a certain period of time. So it’s pretty straightforward.

Of course you’ll still be able to use Facebook’s ad resources for targeting your particular market and demographics. It is more than possible to get great campaign metrics happening if your ads are well written and can entice people to click on them. You can study PPC ads at Google for your niche if you need to study how ads are written. If you are able to connect to them emotionally, then your ads will stand a good chance of converting well. The higher your response rate, the better everything is including the life span of your ads.

The best part about Facebook is that it is easy to begin your advertising campaign and it won’t take much of an effort to do so. Make sure your landing page is highly interactive so that you can easily convert your clicks into profits and get the most out of your advertising campaign.

Once you’ve developed your Facebook page and landing page, you can incorporate your street poster campaign. Provide a clear call to action with a well designed poster that is sure to grab the eye of the viewer. Include an incentive such as a free gift voucher or a prize with a tangible benefit attached. Time limitations also work well for street posters if used effectively.

In conclusion, the above article proves that by taking advantage of simple tips and techniques, you can actually get big returns from advertising on Facebook, when boosted with powerful street posters. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you’re targeting. Keep learning, expanding your knowledge, and then get involved and keep working on it.